Effective Date: January 01, 2026 | Last Updated: July 07, 2026
Cookies are small text files placed on your device when you visit a website. They allow a site to recognize your device, remember your preferences, and, in the case of advertising cookies, help measure and improve ad performance. This policy explains which cookies and similar technologies (such as pixels) Bhutan Ultra uses and why.
When you visit bhutanultra.com, the Meta Pixel may record that visit and, where you have submitted an inquiry or consultation form, associate it with your contact information via Meta's Conversions API. We use this to measure which ads and pages lead to real trip inquiries, and to build retargeting audiences (for example, showing an ad to someone who viewed our Ultra Luxury package but did not inquire) and lookalike audiences (finding new potential travelers who resemble our past inquirers or guests). This processing relies on your cookie consent where required by law, given below.
On your first visit, our cookie banner allows you to accept all cookies, reject all non-essential cookies, or customize your preferences by category. Where you are visiting from the European Economic Area, the United Kingdom, or another jurisdiction requiring opt-in consent, advertising and analytics cookies will not load until you actively consent. You can change your preferences at any time via the "Cookie Preferences" link in our website footer.
In addition to our on-site consent tool, you can manage or delete cookies through your browser settings. Please note that blocking all cookies, including strictly necessary ones, may affect the functionality of our website, including our inquiry and booking forms.
Some cookies are set by third parties whose services we use, including Meta Platforms, Inc. and Google LLC. These third parties have their own privacy and cookie policies governing how they use the information collected through their respective tools, which we encourage you to review.
We may update this Cookie Policy periodically to reflect changes in the cookies and tracking technologies we use, or for legal or regulatory reasons. Please check back periodically.
Questions about this Cookie Policy can be sent to info.bhutanultra@gmail.com.
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Required for the website to function — cannot be switched off | Session cookies, cookie consent preference storage |
| Performance & Analytics | Help us understand how visitors use the site so we can improve it | Google Analytics |
| Advertising & Retargeting | Measure ad performance and show relevant Bhutan Ultra ads on other platforms | Meta Pixel, Meta Conversions API, Google Ads tag |
| Functionality | Remember choices you make (e.g., currency display, language) | Preference cookies |